Complete Report Consumer Insights – Green Mortgage Propositions  2022

Across markets consumers are more ready than ever for energy efficiency conversations, climate change is becoming a mounting concern and there is a sense of urgency. Benefits of energy efficiency measures are also becoming clearer in terms of financial and environmental impact. Most consumers have encountered an EPC (energy performance certificate) since it is increasingly mandated for home purchases or rental agreements, yet there is poor understanding on what makes a house “A” rated. Greater education is needed to bring consumers up to speed.  Intent/desire to make energy efficiency improvements is widespread, but willingness to act or compromise is low. There are high barriers since energy efficiency improvements are perceived as expensive. While sustainability is not a core consideration when choosing a mortgage provider, there is strong consideration for energy efficiency improvements across markets with >50% of respondents considering them. Consumers are willing to finance energy improvements with a loan and even more likely to add additional borrowing for energy efficiency improvements to their new/existing mortgage.