As the Energy Efficient Mortgages Initiative (EEMI) building blocks have evolved, attention has turned to developing the market through the establishment of national market hubs to adapt and roll-out the EEM ecosystem across European jurisidictions, as well as consumer research to understand consumer preferences and guide the design of the customer journey.
National hubs: EEMI national market hubs are active in Belgium, Germany, Hungary, Italy, the Netherlands, the Nordics, Spain and the UK (Scotland).
The EEM market hubs are:
Consumer research: Understanding the key drivers of consumer demand, alongside a deep appreciation of what consumers perceive as valuable, constitutes a cornerstone of designing a marketable financial product. Research conducted in 2018 under the EEMI in Germany, Italy, Portugal, Spain, Sweden and the UK provided valuable insights into the appeal, relevance and understandability of EEM and pointed to consumer preferences in this area.
In 2021, the EEMI extended this research to Hungary, Romania and the Netherlands, and conducted a deeper-dive into the markets already surveyed, with a view to driving sharper, concrete insights to guide segment specific value proposition development.
Copyright © Energy Efficient Mortgages Initiative
The EeMAP, EeDaPP, EeMMIP projects have received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 746205, No. 784979 and No. 894117 respectively.
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